The AA Merchandising range is a comprehensive collection of safety and leisure products for the motorist.
Our role was to help the AA develop its range and customer portfolio. Bringing on board new retail and distribution partnerships including Tesco and Argos. Helping to develop and grow their relationships with existing retailers such as Halfords and Amazon. Developing new distributor relationships. And introducing new licence partners.
David Bruce, Director of Motoring Services, had this to say