The AA Merchandising range is a comprehensive collection of safety and leisure products for the motorist.

Our role was to help the AA develop its range and customer portfolio. Bringing on board new retail and distribution partnerships including Tesco and Argos. Helping to develop and grow their relationships with existing retailers such as Halfords and Amazon. Developing new distributor relationships. And introducing new licence partners.

David Bruce, Director of Motoring Services, had this to say

“Paul has been a fantastic addition and leader of our AA Merchandising and Licensing Business. Paul’s experience and connections in Retail have transformed our approach and strategy and identified significant improvements in revenue and margin. Paul has been a pleasure to work with and driven to deliver. If you have a great brand and need support in your merchandising strategy Paul would be a strong recommendation”

Project Details

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The Automobile Association (The AA) is a British motoring association which provides car insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services.

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