Targus are the UK’s number one brand of laptop and tablet cases, sleeves and backpacks which they sell through major multiple retailers including John Lewis, Curry’s and Argos. However this category has changed massively over the past few years with a big shift towards travel, sport and lifestyle products. Consumers today take their tech with them wherever they go, and so the style and functionality of the bags and cases needs to change accordingly.

In response to that Targus launched a whole new range of products aimed at that market, and as part of that new range launch they wanted to explore new routes to market and new retail and promotional partnerships.
Shout worked with Targus to introduce them to new retail partners and open up new channels of business with the likes of WHSmith, Selfridges, Halfords, House of Fraser and many more.