A proven, cost effective, efficient and result driven solution
Are you trading with every retailer and in every channel that you could be? If the answer is no, then we can help.
Using a proven methodology and over twenty years of experience and senior contacts within the UK retail sector, we will prepare a detailed report which identifies which retailers and channels you’re not currently working with, what the potential value of that business could be and how those retailers and channels should be approached.
Then using our industry contacts we will approach the target retailers on your behalf with a robust commercial and product proposition, and begin the process of forging a new trading relationship between you and the retailer.
Put simply, we can offer you a no nonsense, proven, cost effective, efficient and result driven solution to unlock the full potential of the UK retail sector.
Testimonials
“Paul has been a fantastic addition and leader of our AA Merchandising and Licensing Business. Paul’s experience and connections in Retail have transformed our approach and strategy and identified significant improvements in revenue and margin. Paul has been a pleasure to work with and driven to deliver. If you have a great brand and need support in your merchandising strategy Paul would be a strong recommendation”
David Bruce, Director of Motoring Services – The AA
“Paul has worked extensively with us at Black & Decker to develop and implement a new business development strategy which has resulted in us opening up a number of valuable new retail channels and some crucial new distributor relationships. Paul has an exceptional talent for getting to the people that matter, he is tenacious, committed and determined and I wouldn’t hesitate in recommending Shout to any business which is looking to grow and develop incremental revenue.”
John Cowley, General Manager – Black & Decker
“Shout Business have been working with us over the last 12 months to roll out our carpet cleaner rental proposition into the UK retail sector. Their determination, dedication and focus on developing new trading accounts was invaluable to us and they successfully opened the door to several leading retailers, including Tesco, Asda, Sainsbury’s, BHS and The Garden Centre Group. I would not hesitate to recommend their services to any company looking to enter into or expand their penetration into the UK major multiple retail sector.”
Alistair Roberts, Managing Director – EMEA Bissell Homecare Inc
“Paul is a very professional and likable individual with enormous skills in opening doors and understanding retailer needs. He can do this in such a way that he will scope an agenda that entices both parties towards win/win. Paul not only opens doors – though his ability to network and connect is amazing – but provides professional summaries and action plans that help build a ‘workable’ strategy. At Rug Doctor, he helped generate a conversation with ideas around what it would take to breakthrough with our new range of products. He helped shape our ‘go-to-market’ proposition that had improved our chance of success. He then generated real meetings that have since led to success.”
Kuldip Dosanjh – President & Managing Director Europe & Middle East Africa – Rug Doctor
“I have known Paul for over ten years and during that time he and his team at Shout Business have introduced us to a number of brands and product lines which have gone on to become extremely successful. Paul has an ability to understand exactly what we as retailers need from a new vendor and he has an in depth knowledge of how we go about building a range, understanding promotional cycles and driving some innovative new lines into categories. I would have no hesitation in recommending Shout Business to any vendor looking to develop their UK retail business and I look forward to being introduced to new brands from Shout in the future.”
Peter Heath, General Manager – Lidl Hong Kong
“Paul is decent, honest, diligent and not afraid to roll his sleeves up and get stuck in. If you need someone to identify a target market, develop the pitch, uncover the contact details, knock on the door, make a compelling presentation and subsequently close the deal Paul is your man.”
Mathew Porter, UK CEO – The Innovation Group
“Paul has been working with us over the last 12 months to develop new business within the UK retail sector and he has won contracts for us worth in excess of £9,000,000. He has been a pleasure to deal with, working as a valued and integral part of our senior management team, and I would not hesitate to recommend his services.”
Paul Fitzgerald, Sales Director – Entertainment Alliance
“We have no hesitation recommending the services of Shout Business. From day one we have found them to work to the highest standards of professionalism. Shout Business provide a top class service supported by personal integrity and a pleasant, energetic, results orientated approach to their work.”
Joe Gilligan, Ark DIY Products – Red Tool Box
“We have been working with Shout Business over the last nine months to help us increase our market share in the UK high street retail sector, and I can honestly say that they have exceeded our expectations. They have an impressive ability to get through the door and to get products in front of the people that matter, and as a result they have opened up some potentially valuable new accounts for us with some major high street names.”
Steve Lewis, Managing Director – Veho
“We chose to work with Shout Business for their experience and knowledge of the UK retail sector and we have not been disappointed. Over the last year they have helped us to launch our brand in the UK and have opened up a number of valuable new retail channels and markets for us both in the UK and Ireland. They have been extremely conscientious and professional throughout and I wouldn’t hesitate to recommend them.”
Aldi
Amazon
Argos
Asda
B&M Bargains
Boots
BP
Clinton Cards
Co-op
Costco
Debenhams
Dixons, PC World, Currys
Dobbies
Esso
Edinburgh Woollen Mills
Factory Shops
Game
Hobbycraft
Homebase
House of Fraser
HMV
John Lewis
Lakeland
Lidl
Matalan
Menkind
Morrisons
Moto
Musgrave Retail
One Stop
Poundstretcher
QVC
Richer Sounds
Roadchef
Robert Dyas
Sainsbury’s
Selfridges
Shop Direct
Spar
Superdrug
Tesco
The Entertainer
TK Maxx
Toys R Us
Urban Outfitters
Waitrose
Waterstones
Welcome Break
WHSmith
Wilkinsons
Wyevale
How it works
Step one – Research and prepare a revenue potential analysis
We will carry out a thorough review of your existing sales channels to produce a revenue potential analysis which will identify and quantify how much potential business could be unlocked.
Step two – Research and prepare a thorough product proposition analysis
We will work with you to fully understand your product and commercial proposition, analysing what objections and obstacles you have encountered so far and deciding what proposition we will need to put forward in order to break into that retailer.
Step three – Prepare a detailed channel development action plan
We will prepare a detailed action plan which identifies precisely which retailers should be approached, how they should be approached and how we will overcome any obstacles that we may encounter.
Step four – Prepare a target customer database
We will prepare a full written report and database including the names and contact details of the key buyers within the selected target retailers and their response to your product proposition.
Step five – Initiate meaningful engagement with target customers
Using our industry contacts we will approach the target retailers on your behalf to present your products and initiate a meaningful discussion to identify what the potential is for your products within that retailer, what their current position is and what we would need to do in order to have your products included within the range
Step six – Build and present a full and compelling commercial proposition
Once we understand the retailers needs and the details of the opportunity we will work closely with you to build, prepare and deliver a robust and persuasive product and commercial proposition to the retailer.
Step seven – Negotiate terms and account set up
Once we have agreed a range in principle we will work closely with you and the retailer to negotiate trading terms, rebates, MDF funds and growth targets, and project manage the account set up process.
Step eight – Arrange supply, logistics and merchandising support
Many major UK retailers require all suppliers to deliver goods through a third party logisitcs hub or to engage with their field marketing and merchandising partners. We have extensive experience of working with these retailers and their partners and we will secure and negotiate favourable terms for you as required
Step nine – Project manage delivery and roll out
We will work closely with you, the retailer and any other third party providers to ensure a smooth and effective range implementation and rollout including project management of all finance, systems, IT, logistics, POS and fixture installations.
Contact
We know that we can make a difference to your business. Why not contact us to find out how?
