A PROVEN, COST EFFECTIVE,
EFFICIENT & RESULT DRIVEN SOLUTION

Are you trading with every customer and in every channel that you could be?

If the answer is no, then we can help.

Using a proven methodology and over twenty years of experience of running sales teams and helping business to grow, we can help you to increase sales, get more out of your existing customers and win new customers.

Testimonials

“Paul has been a fantastic addition and leader of our AA Merchandising and Licensing Business. Paul’s experience and connections have transformed our approach and strategy and identified significant improvements in revenue and margin. Paul has been a pleasure to work with and driven to deliver. If you need support in your business development strategy Paul would be a strong recommendation”

David Bruce

Director of Motoring Services, The AA

“Paul has worked extensively with us at Black & Decker to develop and implement a new business development strategy which has resulted in us opening up a number of valuable new channels and some crucial new distributor relationships. Paul has an exceptional talent for getting to the people that matter, he is tenacious, committed and determined and I wouldn’t hesitate in recommending Shout to any business which is looking to grow and develop incremental revenue.”

John Cowley

General Manager, Black & Decker

“Paul is a very professional and likable individual with enormous skills in opening doors and understanding customer needs. He can do this in such a way that he will scope an agenda that entices both parties towards win/win. Paul not only opens doors – though his ability to network and connect is amazing – but provides professional summaries and action plans that help build a ‘workable’ strategy. At Rug Doctor, he helped generate a conversation with ideas around what it would take to breakthrough with our new range of products. He helped shape our ‘go-to-market’ proposition that had improved our chance of success. He then generated real meetings that have since led to success.”

Kuldip Dosanjh

President & Managing Director, Europe & Middle East Africa, Rug Doctor

“Shout Business have been working with us over the last 12 months to roll out our carpet cleaner rental proposition. Their determination, dedication and focus on developing new trading accounts was invaluable to us and they successfully opened the door to several leading businesses, including Tesco, Asda, and Sainsbury’s. I would not hesitate to recommend their services to any company looking to grow their business.”

Alistair Roberts

EMEA Bissell Homecare Inc, Managing Director

“Paul has been working with us over the last 12 months to develop new business  and he has won contracts for us worth in excess of £9,000,000. He has been a pleasure to deal with, working as a valued and integral part of our senior management team, and I would not hesitate to recommend his services.”

Paul Fitzgerald

Sales Director, Entertainment Alliance

“I have known Paul for over ten years and during that time he and his team at Shout Business have introduced us to a number of brands and product lines which have gone on to become extremely successful. Paul has an ability to understand exactly what we as retailers need from a new vendor and he has an in depth knowledge of how we go about building a range, understanding promotional cycles and driving some innovative new lines into categories. I would have no hesitation in recommending Shout Business to any vendor looking to develop their UK retail business and I look forward to being introduced to new brands from Shout in the future.”

Peter Heath

General Manager, Lidl Hong Kong

Case Studies

BLACK & DECKER

BLACK & DECKER

We began by carrying out a thorough review of Black & Decker’s existing sales channels to...

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THE AA

THE AA

The AA Merchandising range is a comprehensive collection of safety and leisure products for the...

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BISSELL HOMECARE

BISSELL HOMECARE

Bissell is one of the world’s leading brands of deep cleaning and vacuuming appliances and one of...

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RUG DOCTOR

RUG DOCTOR

Rug Doctor are the “Which?” award winning market leader in deep carpet cleaning, with a presence...

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TARGUS

TARGUS

For more than thirty-five years Targus has been one of the World’s leading IT peripherals brands,...

read more
Homeshield

Homeshield

Homeshield Direct are one of the largest appliance aftercare specialists in the UK with over...

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How it Works

Successful business development is about following a process, building a plan and being tenacious and disciplined in delivering it!

Using a proven methodology we will take you and your team through our ten step business development process which will help you to

  • Identify how you can get more business from your existing customers
  • Focus on which new customers you would like to win
  • Quantify and specify how much that business could be worth
  • Clearly map out how you will win that business
  • Then we will help you to make it happen!

A proven Process

Using a proven methodology we focus on ten key areas to build a plan which specifies exactly what we are hoping to achieve and how we will do it.

1

Growth mission statement

By how much do you want to increase sales and what kind of new business do you want? Who are your most and least profitable customers? Where should you be focussing?

2

Your existing customers

It’s much easier to generate more income from existing customers than generating new ones. We can show you how to ensure that you are getting the most from your existing customers

3

Your potential customers

Who are your potential customers? Who are they buying from at the moment? What could you offer them that is different or better?

4

Your competitors

Who are your competitors’ customers? What can you do for those customers that your competitors can’t? Are they chasing your customers? Are you chasing theirs?

5

Your industry sector

What are the major growth areas in your industry and how could you use those changes to grow your business? What new industry segments could you target?

1

Growth mission statement

By how much do you want to increase sales and what kind of new business do you want? Who are your most and least profitable customers? Where should you be focussing?

2

Your existing customers

It’s much easier to generate more income from existing customers than generating new ones. We can show you how to ensure that you are getting the most from your existing customers

3

Your potential customers

Who are your potential customers? Who are they buying from at the moment? What could you offer them that is different or better?

4

Your competitors

Who are your competitors’ customers? What can you do for those customers that your competitors can’t? Are they chasing your customers? Are you chasing theirs?

6

Your product proposition

What are your unique selling points? Why aren’t your target customers buying from you already? What don’t they know that they need to know?

7

Your commercial proposition

Is your commercial proposition clear, compelling and competitive? How does it compare to your competitors? What additional services could you introduce to add value?

8

Your team and resources

How many new customers could you handle and how would you manage that? Is the wider business ready and able to support new customers and more orders? What third party relationships could you use to help you?

9

Your message

Are you expressing your offering to customers in the clearest, most effective way? What are the top five case studies and testimonials that you are most proud of? How can you use them to win more business?

10

Delivering the message

Once you’re clear on your offering to potential new customers, how will you communicate that? Could you explain in 250 words why a potential customer should do business with you or buy your product or service?

5

Your industry sector

What are the major growth areas in your industry and how could you use those changes to grow your business? What new industry segments could you target?

7

Your commercial proposition

Is your commercial proposition clear, compelling and competitive? How does it compare to your competitors? What additional services could you introduce to add value?

6

Your product proposition

What are your unique selling points? Why aren’t your target customers buying from you already? What don’t they know that they need to know?

8

Your team and resources

How many new customers could you handle and how would you manage that? Is the wider business ready and able to support new customers and more orders? What third party relationships could you use to help you?

9

Your message

Are you expressing your offering to customers in the clearest, most effective way? What are the top five case studies and testimonials that you are most proud of? How can you use them to win more business?

10

Delivering the message

Once you’re clear on your offering to potential new customers, how will you communicate that? Could you explain in 250 words why a potential customer should do business with you or buy your product or service?

A little bit about me

Paul Chantry

Paul Chantry

I have over 25 years experience helping some of the UK’s best known companies to increase sales.

For me, business development is not about aggressive marketing techniques or silver-tongued salespeople.

If you truly believe that your product or service is right for your potential customer and you can demonstrate that to them, then you shouldn’t need to sell it.

In fact the only question is why aren’t they buying from you already?

“Paul’s experience has transformed our approach strategy and identified significant improvements in revenue and margin.” 

David Bruce


Director of Motoring Services, The AA

“Paul has worked extensively with us to develop and implement a new business development strategy … opening up a number of valuable new retail channels and crucial distributor relationships.” 

John Cowley

General Manager, Black & Decker

“Paul provides professional summaries and action plans that help build a workable strategy. He helped shape our go-to-market proposition to improve our chances of success.”
Kuldip Dosanjh


President & Managing Director EMEA, Rug Doctor

Contact

I know that I can make a difference to your
business so get in touch to find out how.

Call Paul Chantry on:
07540 270 994

Or email:
paulc@shoutbusiness.co.uk

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Proven formula

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Results Driven

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Clearly Structured

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No nonsense methodology

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Time and cost efficient

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100% focussed on your business